Artistic ability and creativity play a large part in designing an effective web site. However, certain marketing principles apply as well. If you don't adhere to these principles, your company's web site may fail regardless of how artistic, creative, or slick it is. Seth Godin describes some of the principles in his free eBook, "Knock Knock". Some of them will surprise you.
We've mirrored a copy of the eBook on the Cauvin, Inc. web site.