"Google is a branding success story . . . . The name alone is branding genius. Short, simple, unique, different."Indeed, "google" follows important naming principles. Notably, it was a "blank slate" with no resemblance to the product.
"Google has its tentacles in way too many divergent businesses."
"I am very concerned for the Google brand and Google stock holders. No brand can stand for everything and dominate every market."
Time will tell whether Google's rumored and actual forays into divergent businesses will pan out for them.