Motorola CEO Ed Zander recently defended his phone—and slammed the Nano—by saying, 'People are going to want devices that do more than just play music.' I think he's wrong. If Gadget A does one thing well and Gadget B does another, combining them doesn't make for an instant improvement.Perhaps convergence is yet another marketing instinct that product managers must battle?
Monday, October 10, 2005
Convergence and the Motorola ROKR
In a Slate article, Paul Boutin examines the (at best) lukewarm reception to the Motorola ROKR. He opines that convergence - combining the functionality of multiple devices in a single product - isn't a formula for success: