Monday, December 05, 2005

Aspect Ratio of Logotype

Interesting recommendation from The 22 Immutable Laws of Branding:

In "the law of the shape", Al Ries and Laura Ries recommend that the logotype for a brand be "designed to fit the eyes". The ideal aspect ratio, they argue, is for the logotype or brand symbol to be 2 1/2 times as wide as it is high.

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