Wednesday, December 28, 2005

Innovation Games

An acqaintance of mine, Luke Hohmann, founded Enthiosys. The company consults with its clients to help develop successful product strategies and innovations. Cauvin, Inc. focuses on market understanding but leaves product design to others. One of Enthiosys's specialties, on the other hand, is innovation games.

Innovation games are group activities that help a company design its products (though some of the games also help with uncovering customer needs). They resemble focus groups but are more imaginative and directed in their approach.

Understanding the market for your product and formulating design-free requirements serves as a foundation for innovative solutions. That's our focus at Cauvin, Inc. To deliver, you also need expertise in the designing and innovating that builds on this foundation. If you're an executive looking for design help, don't hire us. But a company like Enthiosys might be able to help.

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