Sunday, December 04, 2005

Law of Remarkability

John Moore has blogged about what he calls the "Law of Remarkability". It refers to Seth Godin's theme and states that "remarkable things get remarked about". Word-of-mouth marketing is the rage these days as we've experienced The Fall of Advertising and the Rise of PR.

You're off to a great start marketing your product (or, more accurately, stimulating your customers to market your product for you) if you put something remarkable in your product.

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