Monday, March 20, 2006

Laura Ries on Positioning

Readers of this blog will be shocked to find me citing someone with the last name "Ries", but Laura Ries has a recent entry in her blog that hits all the right points on positioning. She touches on:

She also describes 1-2-3 strategies in which a single company carves out three contrasting positions for three different products or lines of products.

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