Two key points from the article:
- "They are good at judging which calling plan will cost least, and good at switching if their initial guess is wrong."
- "The whole experience suggests that confusion pricing is not really about trying to entangle every customer in an impenetrable web of complex offers. Instead, it's a very simple screening device to spot customers with money to burn. If you don't care enough about your phone bill to ask Katie for a spot of advice, then you can obviously afford to pay a little more."
I wonder whether some customers would be willing to pay more for simplicity in pricing.