Recall that a scenario describes a step-by-step user experience with your product or service. For location-based businesses, you can focus on the possible user experiences that involve your location. E.g.:
- Neighborhood resident drives to store
- Commuter visits store on way home from work
- Distant resident makes special trip to visit store
Then, as you study your market (by interviewing and surveying prospective customers), you profile the different types and determine the likelihood that each of them will participate in a given use case. You locate and position your business by choosing the scenarios that will be most profitable. You optimize the customer experience for these scenarios.