Today I volunteered for the Downtown Austin Neighborhood Association's Downtown Living Tour. I helped take payments and check people in at the Plaza Lofts.
To keep people hydrated and cool, several sponsors of the tour provided bottled water tchotchkes. The practice seems to have become more and more common; companies giving away bottled water with a custom label at events.
After downing a couple of bottles of water, I realized I had hardly even looked at the custom labels. It would be interesting to conduct a study of how many people do look at them.