Is the "Mac guy" in the recent Apple advertisements really annoying, or what? The idea behind the ads is that you're supposed to view the Mac guy as trendy and cool, and view the PC guy as a geek.
Yes, the PC guy is a geek. Maybe it's just because I, too, am a geek, but I find him immensely more likeable than the Mac guy.
Maybe that's why this review calls the Mac guy a "smug little twit".