Tuesday, June 27, 2006

Resuscitating Your Brand

Laura Ries writes about resuscitating your brand after a PR disaster. The four steps she recommends:
  1. Get out of the spotlight and give the public a break.
  2. Embrace the controversy, apologize in front of the media and end the bitterness.
  3. Start slow.
  4. Keep your brand focused.
She uses the Dixie Chicks as her example, but presumably the same steps apply generally to other brands.

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