The next time you're sitting in a waiting room, check out the covers of the women's magazines. See what percentage of them have some form of the word "sex" on them? You'll be hard-pressed to find an issue of Cosmopolitan or Glamour that doesn't have "sex" on the cover.
Nothing new; sex sells. But I have a prediction about what you'll find inside the magazines in a few years. At this point, the articles can be racy or graphic, but not raunchy. A women's magazine will eventually distinguish itself by being raunchy. Mark my words.