Sunday, July 02, 2006

Dodgeball's Privacy Policy

Your company's privacy policy can affect how comfortable your customers are with buying or using your product.

I have told many people about the Dodgeball service (a service you and your friends can use to help each other meet up when you're out). Most of the people I tell about it have a positive initial reaction and express an intention to sign up for it. But when they actually visit the web site and start to sign up, they chicken out. Why?

They get cold feet about the personal information they reveal when they sign up and use the service. They are concerned that Dodgeball may sell this information to third parties, or just that they may not want some of their friends to know their location. Dodgeball is actually a Google service and has a strict privacy policy. In addition, the service allows members a great deal of flexibility in configuring how much information their friends and other members can see. But somehow the Dodgeball web site doesn't allay their fears.

I'm not sure what Dodgeball should do to make prospective members more comfortable. But somehow they need to do a better job of highlighting their strict privacy policies.

No comments: