Monday, July 03, 2006

Theme Parks

Today I went to Schlitterbahn, a water park in New Braunfels, Texas.

Theme parks have interesting business dynamics due to three factors:

  1. Long lines at rides can make the experience unpleasant and deter some customers.
  2. The herd mentality actually attracts some people to the park when it's crowded.
  3. Without the crowds that cause long lines, the parks wouldn't make enough money to survive.
These factors make for an atypical challenge managing a theme park or ride as a product.

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