Wednesday, August 23, 2006

Elevator Stories

We all know about elevator speeches. You summarize your company or product in a few sentences.

But what about elevator stories?

Stories are great ways of engaging peoples' interest and stimulating them to remember your product. After you compose and memorize your elevator speech, how about composing and memorizing your elevator story?

The story might be something quirky about how you came to name your product. Or it could be a remarkable way that someone has used your product.

Everyone likes a good story.

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