I recently encountered this problem with an Internet service provider. They offer different bandwidth levels, static or dynamic IP addresses, wired or wireless service, installations on multiple computers, and an "early adopter" option. It was confusing for me to evaluate these options and determine how much they would cost. A friend of mine who received a mailer from them expressed the same confusion.
When marketing or selling your product, complexity is a turn-off for your audience. It makes it difficult for them to buy. Accordingly, I recommend:
- Try to minimize the number of packages or options you offer.
- Present whatever options you offer in the most straightfoward and simple way possible.