Thursday, November 02, 2006
Fix Your Product's Broken Windows
A similar concept applies to your products. You should focus your product on solving the key problems the customers in your target market face. However, you also need to prevent and fix the "broken windows" in your product. Perceptions of minor, cosmetic glitches in your product can mushroom into a lack of trust in its overall quality. As I've mentioned before, image should reinforce substance.