Monday, November 20, 2006

Peanut Butter and Focus

CNET News tells us about an internal company memo at Yahoo. A senior VP at the company warned in the memo that the company lacks focus:
"We want to do everything and be everything--to everyone. We've known this for years, talk about it incessantly, but do nothing to fundamentally address it. We are scared to be left out..."
The internal memo, dubbed "The Peanut Butter Manifesto", continued:
"I've heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular. I hate peanut butter."
It takes tremendous discipline to maintain focus in your product and its marketing.

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