"Smart product decisions"
I tend to agree with the sentiment. iPod was a little different due to the word Pod. It made a variation on what we expected, so was initially appealing to our curiosity. iPhone, xTreme, eNewsletter, zDrive = dulliTalk = better, but still too dull.iOrb = better, but not the right word.You get the idea. Naming of a device is the opportunity to connect with, and excite your audience. Apple is better than this, and iPhone is a name that MS would have presented (because I'm sure phone.net won't take off).
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