- Was focused. Bush could have chosen the general issue of crime, patriotism, or social policy. Instead he chose a narrow issue that was symbolic of larger issues.
- Highlighted the weakness within his competitor's strength. One of Dukakis's strengths was his libertarian positions on social issues. The weakness within this strength was the acceptance of actions that would offend the sensibilities of most voters.
Wedge features are a manifestation of symbolic focus.
A survey of the customers in the target market for your product should show a strong preference for the feature. In short, it should drive a wedge between your product and competitors' offerings.