- A brand should use a color that is the opposite of its major competitor's.
- Choosing a color that differentiates is more important than picking one that sets an intended mood or is descriptive.
- A single color is almost always the best color strategy for a brand.
Monday, April 02, 2007
How to Choose Logo Colors
Al Ries and Laura Ries give us several pieces of advice about choosing colors for a brand logo: