Lessons from Apple

The Economist has an article about Apple and business lessons to learn from it. According to the article, the lessons are:

Incorporate outside innovations. Not all innovative ideas have to come from within your own company.
Design from the perspective of users, not from the perspective of a technologist. Usability is key.
Be willing to ignore what the market says it wants today. Sometimes, concentrating on prospective instead of existing customers is the best policy.
Fail wisely. Expect some of your products to fail and to learn from those failures.

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