[Y]ou can learn much earlier in the process if you've gotten it right or not.When you're all things to everyone, you're nothing to anyone.
Because you're making more per sale, you can spend the time necessary to figure
out what really sells and modify your offering sooner in the process.
Tuesday, June 26, 2007
Seth Godin on Focus
Seth Godin points out one reason that focus is so important in marketing: