My friend Tamara got an iPhone over the weekend, and I got a chance to play with it Sunday. After watching her use it, listening to her comments, and trying it for myself, I concluded that the iPhone is distinctive and inviting.
The iPhone is distinctive in the sense that I have never seen another phone that simultaneously is sleek, has a large and bright screen, and has a fingerable touch screen. My 8525 has a fairly large screen and a stylus touch screen, and it is more powerful, but it is by no means sleek. It looks clunky in comparison to an iPhone.
The iPhone is inviting in the sense that, while not necessarily easier to use than many other phones, the phone's user interface is innovative and stylish. You want to hold the phone and use it if just because it looks so "neat".
That said, aside from its distinctive and inviting look, I see little reason to buy an iPhone. And it still remains to be seen whether the iPhone will be a success in the long run.