- Have some creative folks on your team design it.
- Hire a creative marketing firm to design it.
Fans of this blog know (because I have beaten them over the head with it) that the best logos are blank slates (where the non-name portion of the logo conveys little or nothing about your company or product). And you generally should choose a logo with a single color that is the opposite of a major competitor's.
But how tall, and how wide, should your logo be?
Al Ries tells us logotype should fit your eyes: 1 unit high and 2 1/4 units wide.