Seth Godin on Paying for Logos

In August of 2005, I pondered, "Why Pay for a Logo?" Logos can be important, but it doesn't require deep thought to create them. It's just a matter of following certain simple (albeit counterintuitive) guidelines.

Now Seth Godin recommends:

[T]ake the time and money and effort you'd put into an expensive logo and put them into creating a product and experience and story that people remember instead.

But when you do choose a logo, keep in mind that your impulse to create one with "meaning" is probably a bad idea.