Tuesday, January 21, 2014

Join Me at ProductCamp Austin 12

Join me Saturday, February 15th, 2014 for ProductCamp Austin 12.

By now, if you're a product management, marketing, or technology professional, you've probably heard of ProductCamp. ProductCamp is an "unconference" where product management and marketing professionals teach, learn, and network.

ProductCamp depends on volunteers to organize it, propose and lead sessions, provide lively conversation and debate, set up and tear down the day of the event, and recruit sponsors to keep it free. Participants can propose sessions prior to the event, and participants vote the morning of the event to determine which sessions they will have the opportunity to attend throughout the day.

As I write this blog entry, registration for ProductCamp Austin 12 is open. If you're ready to commit to participating in the product management and marketing conversation, I suggest you register now. The slots usually fill up quickly. If you'd like to present or lead a conversation at the event, propose a session.

I've proposed a session called "5 Ways Companies Make Product Decisions".

Is your company making ad hoc or informed, deliberate product decisions?

In the session, we'll look at five ways companies make strategic and ongoing tactical decisions about how they develop, market, and sell products and solutions. How do they decide what features to include in their products, what messages they will use to articulate the value of their products, what marketing tactics they will use, what prospective customers they will target, and other day-to-day choices?

We'll discuss the pros and cons of each method and explore other methods that may be more likely to result in product success.

I'd love to hear your perspective and see you at ProductCamp Austin 12.

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