tag:blogger.com,1999:blog-7879107.post112082572744102684..comments2023-12-08T01:42:31.590-06:00Comments on Cauvin: Negative PricingRoger L. Cauvinhttp://www.blogger.com/profile/08969779835314260680noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7879107.post-38458915907761115432009-07-21T10:00:13.460-05:002009-07-21T10:00:13.460-05:00Thanks for pointing out that the "negative pr...Thanks for pointing out that the "negative price" of a product (the cost to not use the product) varies by customer.<br /><br />There are at least two ways of dealing with this challenge:<br /><br />1. Vary the price of the product based on factors (e.g. number of "seats") that reflect the value to the customer.<br />2. Identify the largest market segment with the highest "negative price" and price the product to that segment.Roger L. Cauvinhttps://www.blogger.com/profile/08969779835314260680noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-83465652329874602022009-07-21T09:12:39.245-05:002009-07-21T09:12:39.245-05:00What you said is partly right. But its tricky to p...What you said is partly right. But its tricky to price your product if ppl miss-understand the concept. For example an excel-automation might save few millions to a company where it hardly save few Tonne to other. In that case how would you place your product. I would be glad if you can post some best methodologies that can be used/currently being used.Baluhttps://www.blogger.com/profile/17565598001053771137noreply@blogger.com