tag:blogger.com,1999:blog-7879107.post114926307704294656..comments2023-12-08T01:42:31.590-06:00Comments on Cauvin: Two Brands are Better than OneRoger L. Cauvinhttp://www.blogger.com/profile/08969779835314260680noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7879107.post-1149543406404484122006-06-05T16:36:00.000-05:002006-06-05T16:36:00.000-05:00Cote', it depends on the segments you're targeting...Cote', it depends on the segments you're targeting with your blogs. If they target the same needs and the same audience, then having two separate "brands" tends to confuse the issue. If, on the other hand, your DrunkAndRetired.com content targets a more informal audience, and your PeopleOverProcess.com targets a more "professional" audience, then there might be some value in it.<BR/><BR/>The real driver for creating separate brands is to avoid tensions that stem from brand extension. If your brand can't credibly stand for "professional" and "informal" at the same time, then you should have two separate brands.Roger L. Cauvinhttps://www.blogger.com/profile/08969779835314260680noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-1149536925685623442006-06-05T14:48:00.000-05:002006-06-05T14:48:00.000-05:00Speaking of two brands, what do you think of multi...Speaking of two brands, what do you think of multipule blogs? I, of course, have two (<A HREF="http://www.drunkandretired.com" REL="nofollow">DrunkAndRetired.com</A> and <A HREF="http://www.peopleoverprocess.com" REL="nofollow">PeopleOverProcess.com</A>).<BR/><BR/>Does it make sense to split a blog up like that? The reason if finally did it was for copyright (RedMonk owns the PeopleOverProcess.com content, while I own my own DrunkAndRetired.com content). But, if that weren't an issue, would it still make sense?Michaelhttps://www.blogger.com/profile/16597390240618676147noreply@blogger.com