tag:blogger.com,1999:blog-7879107.post114956627120081057..comments2023-12-08T01:42:31.590-06:00Comments on Cauvin: Great Marketing Ruffles FeathersRoger L. Cauvinhttp://www.blogger.com/profile/08969779835314260680noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7879107.post-72342639397143542732009-01-14T09:44:00.000-06:002009-01-14T09:44:00.000-06:00Fair question, Dan. I believe the original quote ...Fair question, Dan. I believe the original quote from Seth Godin holds part of the answer.<BR/><BR/>It states that great marketing eventually pleases everyone on the team. So some patience in measuring the marketer's performance is important.<BR/><BR/>As for the specific metrics, it depends on the nature of the marketing.<BR/><BR/>I have written that a 360 review of product managers is a good way of <A HREF="http://cauvin.blogspot.com/2005/07/evaluating-product-managers.html" REL="nofollow">evaluating a product manager's performance</A>.<BR/><BR/>For a marcom professional executing outbound campaigns and tactics, some of the standard forms of measurement make sense (e.g. setting up landing pages and measuring leads).<BR/><BR/>Note that, in both cases, the team must invest some initial trust in the marketer's efforts before measuring the results makes sense.Roger L. Cauvinhttps://www.blogger.com/profile/08969779835314260680noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-49162120096104912382009-01-14T09:20:00.000-06:002009-01-14T09:20:00.000-06:00Cauvin,You seem to say that others will never like...Cauvin,<BR/><BR/>You seem to say that others will never like your marketing ideas, good or bad, so what metrics can they use to hold you accountable for good marketing?danhttps://www.blogger.com/profile/05775182649766438477noreply@blogger.com