tag:blogger.com,1999:blog-7879107.post115501180605828111..comments2023-12-08T01:42:31.590-06:00Comments on Cauvin: Focus and Bob FMRoger L. Cauvinhttp://www.blogger.com/profile/08969779835314260680noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7879107.post-1155142237427300002006-08-09T11:50:00.000-05:002006-08-09T11:50:00.000-05:00Cranky, let me try to distill and rephrase your qu...Cranky, let me try to distill and rephrase your questions:<BR/><BR/>Q. Is there a psychographic segment that likes to listen to <I>literally</I> anything (i.e. is indiscriminate)?<BR/><BR/>A. In all likelihood, no. There does appear to be, however, a segment that enjoys listening to a subset of "anything" that nonetheless spans several of the standard musical categories.<BR/><BR/>Bob FM doesn't really play "anything". That's a code word for something like "popular hits of the 70s, 80s, 90s, and 00s".<BR/><BR/>Q. If there were a segment that was "indiscriminate", would it be worth targeting?<BR/><BR/>A. Probably not. Lack of any discrimination whatsoever implies apathy; a lack of an urgent problem or need.<BR/><BR/>Good questions!Roger L. Cauvinhttps://www.blogger.com/profile/08969779835314260680noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-1155128244658759192006-08-09T07:57:00.000-05:002006-08-09T07:57:00.000-05:00You're conflating "category" with "segment". I wr...You're conflating "category" with "segment". I wrote:<BR/><BR/>"A caveat to keep in mind: focusing on a <I>category</I> shouldn't be your only concern. Focusing on a well-defined psychographic <I>segment</I> of the market is also important."<BR/><BR/>The "we play anything" message appeals only to a particular segment of the market. A category is not a segment.Roger L. Cauvinhttps://www.blogger.com/profile/08969779835314260680noreply@blogger.com