tag:blogger.com,1999:blog-7879107.post701841715861872074..comments2023-12-08T01:42:31.590-06:00Comments on Cauvin: How to Prevent Product ParalysisRoger L. Cauvinhttp://www.blogger.com/profile/08969779835314260680noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-7879107.post-85420764336356231782013-10-27T15:50:15.889-05:002013-10-27T15:50:15.889-05:00Thanks, Bruce. Don't forget the application of...Thanks, Bruce. Don't forget the application of marketing principles as part of #1. Sometimes people understand the market but fail to <a href="http://blog.cauvin.org/2005/10/contradicting-instincts.html" rel="nofollow">apply the timeless, often counter-intuitive, marketing principles</a> that must underlie sound product decisions.Roger L. Cauvinhttps://www.blogger.com/profile/08969779835314260680noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-5446416979412534222013-10-25T09:13:49.881-05:002013-10-25T09:13:49.881-05:003 great points, Roger:
1. Understand your market
2...3 great points, Roger:<br />1. Understand your market<br />2. Involve your stakeholders<br />3. Test and learn through iteration<br /><br />I've just posted something on number one at: http://www.productpowers.com/blog/is-your-roadmap-inside-out.html<br /><br />Also Joshua is right on when he emphasizes the need for influence. See my post on being The Hand of the King: http://www.productpowers.com/blog/court-scribe-or-hand-of-the-king.htmlAnonymoushttps://www.blogger.com/profile/00275953168256288348noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-85881862621180557812013-01-10T21:04:56.382-06:002013-01-10T21:04:56.382-06:00"Fostering buy-in" means working with ot..."Fostering buy-in" means working with others to ensure they support - or can at least live with - the product decisions that affect them.Roger L. Cauvinhttps://www.blogger.com/profile/08969779835314260680noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-18075027215578309652013-01-10T17:54:42.597-06:002013-01-10T17:54:42.597-06:00Very good points .Can someone give me a definition...Very good points .Can someone give me a definition of "Foster Buy-in?'Sqatesterelite.Professionalazhttps://www.blogger.com/profile/06269745001858235706noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-48412485891973186402011-01-05T14:22:17.073-06:002011-01-05T14:22:17.073-06:00Joshua, you're absolutely right about "hi...Joshua, you're absolutely right about "hidden influencers". Often, these influencers lie outside the product team, and their buy-in must also be facilitated.Roger L. Cauvinhttps://www.blogger.com/profile/08969779835314260680noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-38790610665946846092011-01-05T10:22:25.118-06:002011-01-05T10:22:25.118-06:00Roger,
Great post and thanks for the mention!
I ...Roger,<br /><br />Great post and thanks for the mention!<br /><br />I would add some emphasis to your point on how critical it is that the product manager understand how to influence change and decision facilitation to really be effective. <br /><br />Also, they must really understand organizational dynamics to make sure that they are not only influencing the members of their team but the influences throughout the company. <br /><br />In my experience, it is the hidden influencers that might not be directly involved in the upfront product decisions that if not sold on the direction can cause the biggest headaches down the road.<br /><br />Thanks again,<br /><br />JoshJoshua Duncanhttps://www.blogger.com/profile/04751248141772230900noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-23223084975307953432011-01-04T19:10:05.968-06:002011-01-04T19:10:05.968-06:00Thanks for the comment, Larry.
Totally agree that...Thanks for the comment, Larry.<br /><br />Totally agree that internal change management is crucial to prevent product paralysis. It's important to keep in mind that "selling" a product roadmap isn't sufficient. There are important lessons to learn from Sharon Drew Morgen's concept, <a href="http://blog.cauvin.org/2010/08/what-is-buying-facilitation.html" rel="nofollow">Buying Facilitation(TM)</a>.<br /><br />I'm not sure I see relevance of the product lifecycle. At any point in the lifecycle, a product team is making strategic decisions about the product. The decision to maintain but not significantly enhance a product is itself a strategic decision. A subsequent decision to kill a product entirely is a strategic decision. To be effective and fully executed, these decisions benefit from at least some of the approaches I've enumerated, right?Roger L. Cauvinhttps://www.blogger.com/profile/08969779835314260680noreply@blogger.comtag:blogger.com,1999:blog-7879107.post-71499607585424128582011-01-04T15:18:36.367-06:002011-01-04T15:18:36.367-06:00Roger, good points but a good product manager shou...Roger, good points but a good product manager should recognize when a company or product line is heading towards product paralysis early. Identifying some of the causes for this ahead of time might avoid a slow down or stoppage of forward momentum. Signs that your are heading down this path would include a roadmap that looks like your first two indicators. The good product manager is going to be guiding the direction and informing the team about where the market and the product need to be heading. The sales process starts internally. If you cannot convince you own team that there is a need for change, trying to convince your market is going to be an uphill battle. Change is never easy but is necessary.<br /><br />One other thought that you didn't touch on was where in the product lifecycle are you? This can greatly influence the next steps.Larryhttps://www.blogger.com/profile/06955719356259694710noreply@blogger.com