Saturday, February 09, 2013

Join Me at ProductCamp Austin 10

Join me Saturday, February 16th, 2013 for ProductCamp Austin 10.  ProductCamp is an "unconference" where product management and marketing professionals teach, learn, and network.

I've attended almost every ProductCamp Austin event since I and others helped founder Paul Young organize the first one, which took place June 14, 2008. I'm looking forward to seeing some fresh faces such as Hilary Corna, Jessica Tunon, Chris Hample, as well as catching up with old friends like Colleen Heubaum, John Milburn, Prabhakar Gopalan, Scott Sehlhorst, Joshua Duncan, Elizabeth Quintanilla, Devin Ellis, Mike Boudreaux, and Amanda McGuckin Hager.

This time, I hope to lead a session called "Trouble with Tribbles: The Dos and Don'ts of Prospect Interviews":
Prospect interviews are a critical part of product management and lean startup methods. But most people take the wrong approach, leading to unreliable or misleading market learnings. In this session, we'll examine the top five mistakes product managers and entrepreneurs make when conducting prospect interviews. There will be a brief presentation followed by an open discussion about best practices for prospect interviews and how they can inform the business model for your products.
The full list of proposed sessions is here.

WHAT: ProductCamp Austin 10
WHEN: February 16, 2013 from 8:30 AM to 4:30PM
WHERE: AT&T Conference Center @ 1900 University Ave., Austin, TX 78705
COST: Network, volunteer, pitch a session idea, or just make new folks feel welcome.

You must register (free) to attend.

You can get transit directions to the event by visiting the Capital Metro trip planner and filling in your starting location. If you choose to drive, parking is available for a fee in the AT&T Center underground parking lot.