A couple of weeks ago, I sent a press release to Austin media outlets announcing the launch of Dadnab . (The service has been operational for over a year, but for various reasons I had held off on announcing it to the traditional media.) Two weeks later, stories or mentions of Dadnab have so far appeared in three publications: Austin Business Journal . A blurb appeared in the 6-22-2007 print edition. Austin Chronicle . The "Naked City" column dedicated a section on Dadnab in the 6-28-2007 print and on-line editions. Also, on 6-25-2007, an entry on Dadnab appeared in the "Chronic" blog. Daily Texan . Both the print and on-line editions of the 6-28-2007 University of Texas campus newspaper contain a full-blown article on Dadnab. Properly-crafted press releases really do stimulate media coverage.