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Showing posts from February, 2008

Vodka Delusions

Sorry, but Grey Goose is mediocre. Ditto for Ketel One. At least according to a tasting panel at the New York Times . The tasting panel sampled 21 unflavored vodkas, mostly on the high end. But for kicks, they decided to include lowly Smirnoff in the mix. The results? [A]t the end of our tasting it was Smirnoff at the top of our list, ahead of many other names that are no doubt of higher status in stylish bars and lounges. Some of those names did not even make our Top 10. Grey Goose from France, one of the most popular vodkas, was felt to lack balance and seemed to have more than a touch of sweetness. Ketel One from the Netherlands, another top name, was felt to be routine and sharp, although Mr. Klemm did describe it as "a good mixer." Here were the top ten: Smirnoff United States Grain Wyborowa Poland Single Estate Rye Belvedere Poland Rye Absolut Sweden Level Grain Hangar 1 United States Straight Wheat and Grain Vox Netherlands Wheat Olifant Netherlands Grain

Interaction Design: the Neglected Skill

Your product development organization has a big, gaping hole in it. (Be prepared to feel defensive as you continue reading.) One of the most important roles in product development is the role of interaction designer. An interaction designer designs how the users will interact with the product and conceptualize the tasks they perform. He decides whether, for example, the user interface will be command driven, object oriented (clicking on objects then specifying what to do with them), or wizard based. The interaction designer decides the individual steps in the use cases. Every company has one or more people that play the interaction designer role. Usually, those people have little or no expertise in interaction design. Sadly, they typically don't even realize how unqualified they are. Let's see who typically plays the role at companies. Engineer . An engineer is an expert on building what is designed. Yes, an engineer may know how to design the internal structure of the hardw