Cauvin

The Responsibilities Product managers lead the process of making strategic decisions about what should go in a product and how to market and sell it. Ideally, they base these decisions on in-depth knowledge of the market - prospective buyers and users, the problems they face, and the competition - and apply sound marketing principles to make the decisions. They build a shared understanding of the market, the business model, and the strategy among members of the team. Talent, not Industry Experience But how can a hiring manager identify a product manager that will excel at performing these duties?  As Buckingham and Coffman advise, the most successful managers select candidates based on talent, and not so much for experience .  Thus the typical product manager job posting that lists experience in the industry as a prerequisite is misguided.  Read more on the topic of industry experience and product management . What Is Talent? According to Buckingham and Coffma...