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Showing posts from December, 2011

Who "Owns" the Product?

Recently, I've noticed a number of product managers on social channels claim that product managers "own" the products they manage.  On the surface, this claim seems rather innocuous and uncontroversial.  But the claim bothers me, for several reasons. Let's examine why anyone would make such a claim.  I can think of a few reasons.  (I'll get to the notion of "product owner" in agile development later.) First, a single point of accountability simplifies how we conceptualize the product management role.  It's understandable that product managers are tempted to find a simple definition of product management.  The responsibilities of the role vary greatly across different companies, and few people can articulate concisely what a product manager is or does.  So it's nice to boil it down to ownership of the product.  But what does it really mean to own the product? Second, many folks in the product management community are familiar with the deba