"Uncovering psychotherapy emphasizes facilitating clients' insight into the roots of their difficulties." Imagine you're a psychotherapist. Patients comes to you complaining that they are unhappy. You don't just ask them what's wrong. You probe into their backgrounds, their situations, and why what they describe makes them unhappy. In product management, we do much the same thing. We interview prospective customers to understand their backgrounds, situations, and problems they face. We listen, but we are not passive. To get to the root problems that our product can help solve, we have to ask the right questions and not stop at what a prospect initially says is the problem. By the end of an interview, the prospect should have greater insight into her own situation.