I will be presenting at the Software Marketing Perspectives Conference and Expo Tuesday, October 23rd. My seminar will be "A Template-Based Approach to Positioning". Here is the description of the session: Product positioning is the process of defining your target market and shaping the perceptions they have of your product. Positioning largely determines which product requirements to tackle and how to market your product effectively. Prospect problems, distinctive competence, and competitive analysis should drive positioning. Yet how should these factors combine to determine your product's positioning? We will discuss positioning principles and fill out a positioning template for a sample product. The event will take place at: Hyatt Regency Austin on Town Lake 208 Barton Springs Austin, Texas, 78704 See the full line-up of sessions and presenters here . Register here .