Cauvin

It's common for people at all levels of a company, and in all company departments, to comment on the usability of the product or company web site and give suggestions on how to improve it. Why? Here's a clue. I wrote in late 2005 that: Most people, including executives, consider much of marketing to be common sense. We're all consumers, so we all know how we respond to products, names, logos, advertisements, and PR, right? So we're all experts on what works in marketing, no? Wrong. See the original blog entry to learn why marketing is not common sense . The same principle applies to usability. In playing the role of consumer in many aspects of our lives, we use products and web sites, and we know which ones are usable - and perhaps even what makes them usable - right? Wrong. Just as marketing isn't common sense, usability isn't common sense, and for the same reasons. Nonetheless, debates over usability and strategies for redesign can get quite contentio...