Cauvin

Managing a website, whether the target visitors are internal to an organization or are in the public at large, is not merely a matter of slapping together some web pages and linking them together. It's also not merely about design. No, managing a website includes such challenges as: How do you elicit and prioritize the requirements for the website? How do you position and market the website to the target audience? How do you test your assumptions and continuously adjust to the needs of your target audience? Note that those who manage any product face the same challenges. In his recently-published  book,  Website Product Management ,  David Hobbs teaches us how to manage websites as the "products" they are. David was gracious enough to allow me to interview him about website product management and post his answers here. Enjoy! Q. Why is product management important for websites? A. Organizations are usually stuck in the rut of thinking of their web pre...