I think I missed only one ProductCamp Austin "unconference" since helping to organize the first event. At ProductCamp, product management and marketing professionals teach, learn, and network.
For the upcoming event, I've proposed a session called "Google or search.com? Why We Suck at Naming Products and Companies".
What the heck is a hopdoddy?
Did you know that scientists have studied what makes a great brand name? The findings may surprise you. Our intuitions about brand names are the opposite of what the science tells us.
In the session, we’ll answer:
- What goals should you strive to achieve when choosing a name for your product or company?
- What does the science say about what types of names best accomplish these goals?
- How should you choose a name?
Prepare to challenge your intuitions. I'll leave you with this question: what the heck is a hopdoddy?
Hope to see you at ProductCamp Austin 13!