Join Me for ProductCamp Austin 13

UPDATE: The presentation won "Best Session" at ProductCamp Austin 13. Check out the slides here.

Join me Saturday, August 2nd, 2014 for ProductCamp Austin 13.

I think I missed only one ProductCamp Austin "unconference" since helping to organize the first event. At ProductCamp, product management and marketing professionals teach, learn, and network.

For the upcoming event, I've proposed a session called "Google or search.com? Why We Suck at Naming Products and Companies".

What the heck is a hopdoddy?

Did you know that scientists have studied what makes a great brand name? The findings may surprise you. Our intuitions about brand names are the opposite of what the science tells us.

In the session, we’ll answer:

What goals should you strive to achieve when choosing a name for your product or company?
What does the science say about what types of names best accomplish these goals?
How should you choose a name?

Prepare to challenge your intuitions.

As I write this blog entry, registration for ProductCamp Austin 13 is open. If you'd like to present or lead a conversation at the event, propose a session. UPDATE: Check out this list of proposed sessions.

Hope to see you at ProductCamp Austin 13!

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