UPDATE: The presentation won "Best Session" at ProductCamp Austin 13. Check out the slides here.
Join me Saturday, August 2nd, 2014 for ProductCamp Austin 13.
I think I missed only one ProductCamp Austin "unconference" since helping to organize the first event. At ProductCamp, product management and marketing professionals teach, learn, and network.
For the upcoming event, I've proposed a session called "Google or search.com? Why We Suck at Naming Products and Companies".
What the heck is a hopdoddy?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyOvVh6cr9IAVDk32z-4wpw0uRpQ6IdDuNoapeGeuh_wKQJQq_EgcPCMG5FkUUoEey8k7C1vR8LK7FwEIQij8w7AMGYx4oD7AD6ky8ouabTRXDwZehZi6U6FgE5xynJdSPLNm1/s1600/Hopdoddy.png)
Did you know that scientists have studied what makes a great brand name? The findings may surprise you. Our intuitions about brand names are the opposite of what the science tells us.
In the session, we’ll answer:
Prepare to challenge your intuitions.
As I write this blog entry, registration for ProductCamp Austin 13 is open. If you'd like to present or lead a conversation at the event, propose a session. UPDATE: Check out this list of proposed sessions.
Hope to see you at ProductCamp Austin 13!
Join me Saturday, August 2nd, 2014 for ProductCamp Austin 13.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9QsRK7q2pitZK33YJlu_ETypef2fi2b6X761bRURqIKEKJ4Yo7BSU2wA1z060Jf_mZpeCKuLc8TgvBl62W1PO4efJnSvJ0E75So3xToY1KzVBnyIWss4OgBKJ4lQE7iP-35s3/s1600/PCA-global-logo.gif)
For the upcoming event, I've proposed a session called "Google or search.com? Why We Suck at Naming Products and Companies".
What the heck is a hopdoddy?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyOvVh6cr9IAVDk32z-4wpw0uRpQ6IdDuNoapeGeuh_wKQJQq_EgcPCMG5FkUUoEey8k7C1vR8LK7FwEIQij8w7AMGYx4oD7AD6ky8ouabTRXDwZehZi6U6FgE5xynJdSPLNm1/s1600/Hopdoddy.png)
Did you know that scientists have studied what makes a great brand name? The findings may surprise you. Our intuitions about brand names are the opposite of what the science tells us.
In the session, we’ll answer:
- What goals should you strive to achieve when choosing a name for your product or company?
- What does the science say about what types of names best accomplish these goals?
- How should you choose a name?
Prepare to challenge your intuitions.
As I write this blog entry, registration for ProductCamp Austin 13 is open. If you'd like to present or lead a conversation at the event, propose a session. UPDATE: Check out this list of proposed sessions.
Hope to see you at ProductCamp Austin 13!
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