Cauvin

Join me Saturday, July 20th, 2013 for ProductCamp Austin 11 .  ProductCamp is an "unconference" where product management and marketing professionals teach, learn, and network. Two years ago, John Milburn, Scott Sehlhorst , Paul Young , and I led a session on "The Future of Product Management". We noted that the "lean startup" movement was on the rise and would soon become a focus of product management discussion and debate. Sure enough, "lean startup" is all the rage these days, or at least talking about it is. Yet to the extent product managers have embraced lean startup concepts, most of them have barely put them into practice.  They've done little more than compose a business model canvas or used the "minimum viable product (MVP)" buzzword a few times.  How can product managers move beyond these basics, put lean startup methods into practice, and derive real value from them? I've proposed a session called "Let...