Join Me at ProductCamp Austin 11

Join me Saturday, July 20th, 2013 for ProductCamp Austin 11. ProductCamp is an "unconference" where product management and marketing professionals teach, learn, and network.

Two years ago, John Milburn, Scott Sehlhorst, Paul Young, and I led a session on "The Future of Product Management". We noted that the "lean startup" movement was on the rise and would soon become a focus of product management discussion and debate. Sure enough, "lean startup" is all the rage these days, or at least talking about it is.

Yet to the extent product managers have embraced lean startup concepts, most of them have barely put them into practice. They've done little more than compose a business model canvas or used the "minimum viable product (MVP)" buzzword a few times. How can product managers move beyond these basics, put lean startup methods into practice, and derive real value from them?

I've proposed a session called "Let's Get Nekkid: Applying Lean Startup Methods":

You've heard about lean startup, and you may have even gone through the exercise of composing a business model canvas. Let's move beyond the theory and hype and examine the practical tips, tools, and guidelines you can use to apply lean startup methods to your company's product management and marketing efforts.

We'll briefly cover business model canvases, but we'll also look at the real-world application of customer development interviews, minimum viable product (MVP), funnel metrics, experiments to test and revise assumptions, instrumenting products to gain insight into what users are actually doing, and the pitfalls of applying lean startup methods.

The full list of proposed sessions is here.

WHAT: ProductCamp Austin 11
WHEN: July 20, 2013 from 8:30 AM to 4:30PM
WHERE: AT&T Conference Center @ 1900 University Ave., Austin, TX 78705
COST: Network, volunteer, pitch a session idea, or just make new folks feel welcome.

You must register (free) to attend.

You can get transit directions to the event by visiting the Capital Metro trip planner and filling in your starting location. If you choose to drive, parking is available for a fee in the AT&T Center underground parking lot.

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