Skip to main content

Join Me at ProductCamp Austin 11

Join me Saturday, July 20th, 2013 for ProductCamp Austin 11.  ProductCamp is an "unconference" where product management and marketing professionals teach, learn, and network.

Two years ago, John Milburn, Scott Sehlhorst, Paul Young, and I led a session on "The Future of Product Management". We noted that the "lean startup" movement was on the rise and would soon become a focus of product management discussion and debate. Sure enough, "lean startup" is all the rage these days, or at least talking about it is.

Yet to the extent product managers have embraced lean startup concepts, most of them have barely put them into practice.  They've done little more than compose a business model canvas or used the "minimum viable product (MVP)" buzzword a few times.  How can product managers move beyond these basics, put lean startup methods into practice, and derive real value from them?

I've proposed a session called "Let's Get Nekkid: Applying Lean Startup Methods":
You've heard about lean startup, and you may have even gone through the exercise of composing a business model canvas. Let's move beyond the theory and hype and examine the practical tips, tools, and guidelines you can use to apply lean startup methods to your company's product management and marketing efforts.

We'll briefly cover business model canvases, but we'll also look at the real-world application of customer development interviews, minimum viable product (MVP), funnel metrics, experiments to test and revise assumptions, instrumenting products to gain insight into what users are actually doing, and the pitfalls of applying lean startup methods.
The full list of proposed sessions is here.

WHAT: ProductCamp Austin 11
WHEN: July 20, 2013 from 8:30 AM to 4:30PM
WHERE: AT&T Conference Center @ 1900 University Ave., Austin, TX 78705
COST: Network, volunteer, pitch a session idea, or just make new folks feel welcome.

You must register (free) to attend.

You can get transit directions to the event by visiting the Capital Metro trip planner and filling in your starting location. If you choose to drive, parking is available for a fee in the AT&T Center underground parking lot.

Comments

Popular posts from this blog

Why Spreadsheets Suck for Prioritizing

The Goal As a company executive, you want confidence that your product team (which includes all the people, from all departments, responsible for product success) has a sound basis for deciding which items are on the product roadmap. You also want confidence the team is prioritizing the items in a smart way. What Should We Prioritize? The items the team prioritizes could be features, user stories, epics, market problems, themes, or experiments. Melissa Perri  makes an excellent case for a " problem roadmap ", and, in general, I recommend focusing on the latter types of items. However, the topic of what types of items you should prioritize - and in what situations - is interesting and important but beyond the scope of this blog entry. A Sad but Familiar Story If there is significant controversy about priorities, then almost inevitably, a product manager or other member of the team decides to put together The Spreadsheet. I've done it. Some of the mos

Use Case as a Black Box

Consider the following use case: Purchase Items Actor: Purchaser Precondition: Purchaser types at least thirty words per minute and has a web navigation efficiency rating of at least 40. Postcondition: For the average Purchaser acting at full efficiency, the number of seconds elapsed is no more than 30 + 20 * n, where n is the number of items purchased. The name of the use case represents a functional requirement. What does the product do, or enable the user to do? Purchase items. What are we to make of the preconditions and postconditions? What relationship do they have to the requirements for the product? Answer: the preconditions and postconditions are the nonfunctional requirements attached to the functional requirement . Another way of expressing the nonfunctional requirement would be as an attribute and associated constraint: Usability: For a Purchaser who types at least thirty words per minute and has a web navigation efficiency rating of at least 40, it shall take no

Henry Ford's "Faster Horse" Quote

You may have heard the ( apocryphal ) Henry Ford quote: If I'd asked customers what they wanted, they would have said "a faster horse". Over at the On Product Management blog , Saeed gives his take on this infamous quote. He "hates" it, and gives some compelling reasons. Saeed is spot on in his explanations. Personally, I think the quote is great, but it's a matter of interpretation. The valid point of the quote is not that it's a bad idea to facilitate a conversation with your market to better understand it. The valid points are: You must ask the right questions to get valuable answers. You must interpret the answers thoughtfully - often outside their direct meaning - to glean reliable information. Asking questions is not always the best way to "listen" to your market. (E.g., sometimes pure observational studies are more reliable.) Nonetheless, I find the quote is helpful to combat "armchair product management" in the