Friday, November 11, 2005

Three-Click Rule

On MarketingProfs.com, Meryl K. Evans and Hank Stroll write about designing your web site to convert visitors into buyers.

Based on reader input, one of the guidelines they suggest:

Provide needed information within three clicks (and respond quickly
to questions).

You can think of the three-click rule as an ease of use requirement on your web site.

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