Customer Perceptions

Jennifer Rice has another thought-provoking entry in her What's Your Brand Mantra? blog, this time about positioning and customer perceptions. I read her blog regularly but didn't notice until today that she's a fellow University of Texas graduate.

Anyway, the entry touches on different ways of interacting with customers to understand their perceptions and what messages will resonate with them.

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Citizendium

You're probably familiar with Wikipedia , but have you checked out Citizendium ?

Cauvin

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