Jennifer Rice has another thought-provoking entry in her What's Your Brand Mantra? blog, this time about positioning and customer perceptions. I read her blog regularly but didn't notice until today that she's a fellow University of Texas graduate.
Anyway, the entry touches on different ways of interacting with customers to understand their perceptions and what messages will resonate with them.
Anyway, the entry touches on different ways of interacting with customers to understand their perceptions and what messages will resonate with them.
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