If you write a 70-page document that says this is the product you're supposed to build, you actually push the creativity out with process. The engineer who says, you know what, there's a feature here that you forgot that I would really like to add. You don't want to push that creativity out of the product. The consensus-driven approach where the team works together to build a vision around what they're building and still leaves enough room for each member of the team to participate creatively, is really inspiring and yields us some of the best outcomes we've had.It is important that products and organizations be market driven. To be market-driven, an organization must not only have product managers that do the appropriate research, but also be creative and build consensus for product decisions.
Tuesday, July 25, 2006
Creativity and Consensus at Google
Back in late June, BusinessWeek Online posted an interview with Marissa Mayer, Google's VP of Search Products and User Experience. It covers Google's focus on simplicity and its experimentation with a lot of different products. But one of the most interesting statements from Mayer was: