Tuesday, November 06, 2007

Positioning Cough Syrup

Positioning your cough syrup can be like positioning mouthwash.

Last year, I cited the example of Listerine as a product that highlights the weakness within its strength. It tastes bad, but the bad taste instills confidence that it kills germs.

Now John Moore at Brand Autopsy tells us about Buckley's Cough Mixture employing a similar positioning strategy.

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